How US eDirect and NIC supported Ohio State Parks and Watercraft in the successful 2022 photo contest campaign

May 2, 2022 | Blog, News, Outdoors

Looking through the eyes of a visitor

Cardinals and campers and waterfalls, oh my!

The Ohio State Parks and Watercraft recently closed its official 2022 Ohio State Parks Photo Contest with more than 4,000 entries from campers and visitors across the Buckeye State all vying for the title of best photograph. 

The winner will take home a collapsable Oru Kayak and a $150 gift card to Ohio State Parks. 

US eDirect worked through every step of the contest to ensure the customer engagement event met Ohio State Parks and Watercraft’s vision statement: “To be a diverse and skilled team empowered to deliver the highest standard of excellence in outdoor recreation and sound resource management.” (ODNR). 

US eDirect designed the website, moderated photos, responded to customer service requests, distributed promotional e-newsletters, managed judging, and provided analytical campaign reports.

We provided over $1,500 in prizes that range from a collapsible Oru Kayak to a Camelbak hydration pack. 

Ohio State Parks and Watercraft promoted the contest on social media platforms like Facebook and Instagram, and coordinated with Spectrum News to air a 1-minute feature segment two weeks before the contest ended (Spectrum News). 

Ohio State Parks and Watercraft saw a 25 percent increase in submissions from their previous photo contest and now has a library of 4,097 new photos to use for future marketing and storytelling. 

Entrants had the opportunity to submit to one of the five categories: 

  • Wildlife in Action
  • Recreation in the Parks
  • Wondrous Water
  • Novice Naturalist
  • Explore Trails

Examples of photos include, but are not limited to, stunning birds in flight, waterfalls frozen in time, and hikers with their furry friends.

Interested in Learning More?

The judging is slated to close on May 5, and US eDirect is dedicated to work with the Ohio State Parks and Watercraft team to conclude the successful photo contest campaign. 

Visitors to discoverohiostateparks.com can submit one vote per category towards the People’s Choice Award. 

Voters can return every 24 hours to push their favorite photos to the top. 

The winner from each category receives a free night at any Ohio State Parks campground. 

US eDirect is the nation’s premier technology provider serving the outdoors recreation industry with more than 20 years experience helping public agencies improve their efficiency, financial management and customer service.

Our customer-facing reservation websites, point of sale interface, e-commerce capability, business intelligence reporting and time-based activity management help outdoors professionals improve the way they operate their parks and serve their visitors.

Resources

Like what you see? Learn more below.

Call of the Wild

Call of the Wild

Call of the Wild Sleeping under the stars. Breathing in the forest air. Unplugging and decompressing. These are just some of the benefits of spending time in the great outdoors, which is proving...

We use cookies to understand how you use our site and to improve your experience. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use. more information

We use cookies to understand how you use our site and to improve your experience. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use.

x